March 11th, 2017
New research from the Center for Exhibition Industry Research shows association trade show organizers spend seven times less on outbound telemarketing campaigns than their for-profit peers.
The lower spend could in part explain why association-owned shows have recently seen a falloff in attendance, exhibits and income.
Association trade show organizers have, in addition, cut their overall marketing spend during the past four years by 20%.
Which part of the big picture are association trade show organizers missing?
We think it’s Content Shock.
Content Shock has immunized B2B audiences to most marketing.
But a strategic outbound telemarketing campaign can counter its negative effects. Our clients’ results prove it.
And, in fact, trade show organizers’ experience does, too. According to CEIR’s new report, they rank outbound telemarketing among the top four marketing channels.
Are you ready to re-energize your attendee marketing efforts?
Learn how, by calling Randy Lieberman at 800.290.8714 or sending an email to randyl@foundationmarketing.com.
The lower spend could in part explain why association-owned shows have recently seen a falloff in attendance, exhibits and income.
Association trade show organizers have, in addition, cut their overall marketing spend during the past four years by 20%.
Which part of the big picture are association trade show organizers missing?
We think it’s Content Shock.
Content Shock has immunized B2B audiences to most marketing.
But a strategic outbound telemarketing campaign can counter its negative effects. Our clients’ results prove it.
And, in fact, trade show organizers’ experience does, too. According to CEIR’s new report, they rank outbound telemarketing among the top four marketing channels.
Are you ready to re-energize your attendee marketing efforts?
Learn how, by calling Randy Lieberman at 800.290.8714 or sending an email to randyl@foundationmarketing.com.